36 F***ing Great Years

Hot damn!

It’s hard to believe that my wife and I were married 36 years ago today.

It was such a great f***ing wedding. I’m sure lots of people have looked at the photos from that day and silently said to themselves, “How the hell did he pull that off?” – I definitely married up.

And if you’re also thinking, “this blog doesn’t sound like you”, I don’t give a sh*t.

You see, research suggests that swearing in public can sometimes make people like you more. Here are the results of some studies on the f***ing issue:

  • One study of Italian adults found that, when fictional political candidates swore in a blog post, voters formed a better impression of them.
  • Other studies showed that saying “damn” in a speech about college tuition made the speaker seem more persuasive.
  • A paper published this year found that white-collar workers in the United Kingdom, France, and the United States used swearing to get attention or convey urgency, as well as to develop friendships and build solidarity.
  • Another paper found that coworkers said “f**k” around each other as a sign of friendship.
  • One study of Swedish workers similarly showed they used swearing to relate to each other.
  • Finally, in one 2007 study, a researcher found that swearing can help you break into the workplace “in crowd.”

Based on all of this research, I figured I better start cursing up a storm if I want people to like me. So I thought, what better way to start of my profanity than with my blog.

I hope you like the new style; if not, go f**k yourself.

P.S. If writing and speaking like this is what it takes to be part of the “in crowd”, I’ll happily remain an outsider…

P.P.S. And Happy Anniversary to my wife, you are the best thing that has ever happened to me!

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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