All Out of Love?

Let’s hope that Air Supply’s classic doesn’t become the theme song for a Massachusetts-based baker and wholesaler.

Nashoba Brook Bakery received a warning letter from the U.S. Food and Drug Administration reprimanding the company about one of the ingredients it lists in its granola.

The ingredient causing the concern – LOVE.

Here is the text from that warning letter:

Your Nashoba Granola label lists ingredient “Love”. Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name [21 CFR 101.4(a)(1). “Love” is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.

John Gates, who has co-owned Nashoba Brook Bakery in Concord for 19 years, stated in an interview that “passion, care, attention and love is at the heart of what we do, and if we don’t have them in the production of our products, they don’t come out as good.”

Gates plans to send a letter to the FDA requesting a reconsideration of the love-removal order, but said he doesn’t hold out much hope it will go anywhere.

I’m all in favor of appropriate food labeling, but I’m an even bigger fan of common sense, and that seems to be the missing ingredient in the FDA warning letter.

I hope the FDA reconsiders its request, but even if they don’t, I don’t think Nashoba’s granola will be “All Out of Love”; I’m sure it’s a key ingredient to its success.

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

2 thoughts on “All Out of Love?”

  1. Government – at least ours – does little in the realm of anything considering common sense – there are a lot of great ideas regarding what we should do as a country – the trouble is in the execution – trusting the government to do anything right the first time or in a timely manner is not realistic – unfortunately!



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