If I gave you the list of the following 25 companies (in alphabetical order) which ones would you list among your top five dream companies to work for?
Abercrombie & Fitch
Blue Cross and Blue Shield
Central Intelligence Agency
Children’s Healthcare of Atlanta
Dreamworks Animation SKG
Health Care Service Corp.
Local Hospital (EMT, Etc.)
National Security Agency (NSA)
St. Jude Children’s Research Hospital
The New York Times
U.S. State Department
Walt Disney Company
My top five would be Apple, Amazon, Google, Microsoft, and Walt Disney (in no particular order).
When I compare my list to the results of a survey conducted by National Society of High School Scholars (NSHSS), I was surprised by the company that was ranked number one, as well with some of the other results.
The NSHSS used data from a 49-question survey of 13,000 of its student members – ages 15 through 32, 76% female. Respondents were asked to choose which companies they would most like to work for, from a list of 200. That list was compiled by adding the Fortune 100 Best Companies To Work for, DiversityInc’s top 50 from diversity, and some companies from the Fortune 500; as well as popular write-in choices from previous surveys.
Here are the results:
- St. Jude Children’s Research Hospital
- Walt Disney Company
- Local Hospital (EMT, Etc.)
- Central Intelligence Agency
- Children’s Healthcare of Atlanta
- Health Care Service Corp.
- Mayo Clinic
- U.S. State Department
- Universal Studios
- Dreamworks Animation SKG
- The New York Times
- National Security Agency (NSA)
- Abercrombie & Fitch
- Blue Cross and Blue Shield
My list and the survey results had two of the same companies in the top five, Google and Disney. I must admit I was surprised that Apple was not higher on the survey results.
But the biggest surprise was the number one company, 3M. This is nothing against 3M, it’s a great firm, I’m just amazed that millennials have heard about it, or at least such a high number of millenials.
3M produces more than 55,000 products, but is best known for its scotch tape and post-it notes products. Products that certainly aren’t as exciting as iPhones, Disney World, xBox, or Google Maps. Yet, it ranked number one.
And it didn’t just happen by luck.
“They’ve made a strategic goal within their company to build their brand among these top millennials,” says NSHSS president James W. Lewis. “This is evidence that the efforts that they’re engaged in are paying off.”
“The 3M Science Applied To Life campaign has gotten a lot of attention,” said NSHSS vice president Beth Pann. “If you look at our members, in terms of their interest in the STEM fields – 30% are interested in pursuing science, 21% with technology and engineering – it’s a really strong fit with 3M and the innovative ideas and solutions that company is coming out with.”
3M has also made a point of attending tech conferences like SXSW to expand its brands and show its face to consumers and the general public.
As noted above, these efforts appear to have worked quite well.
Another surprise was Facebook coming in at number 39. I would have guessed that such a company would have been a favorite of this age group.
It was also refreshing to read the answers that respondents gave about the basis upon which they’d choose an employer. Results suggested millennials’ ideal firm treats workers fairly, and offers flexible hours and a good work/life balance. Overwhelmingly, young high-achievers were looking beyond their entry-level jobs, and wanted an initial position that provided skills for career advancement.
So it seems like the millenials, at least this sample of millenials, is looking for a company that offers more than just a job and a paycheck, but a company that challenges and cares about its employees, and is socially responsible.
Sounds like the kind of firm I would want to work at.
And I have heard that the people in Minnesota are quite nice…