Five years ago the Sussex Safer Roads Partnership (SSRP of England) came out with a commercial that proved that a picture is worth a thousand words. There was no dialogue in the video, but the message still came through loud and clear.
The SSRP works to reduce road casualties across Sussex with Encouragement, Education, Engineering and Enforcement. A typical approach such an organization often takes to dealing with an issue such as driver safety is one of shock and gore, showing horrific accidents and their consequences.
However, the beauty of this commercial was that the SSRP used the power of family, love, and music to connect emotionally with the viewers and to share its message about the importance of wearing a seat belt.
Simple, but powerful. One of my favorite combinations. Enjoy.