I’ll Admit It, I Fell Victim to the Marketing Genius of Amazon Prime Day

I don’t consider myself a big shopper, but for some reason I got caught up in Amazon Prime Day this year.

There wasn’t anything that I specifically wanted or needed, but it just seemed like with the constant reminders about it in my inbox, my web browser, the nightly news, etc., that there would surely be some deal that would interest me that was going to be too good to pass up.

So I took a five minute break from working/studying this morning, and I opened one of the emails from Amazon and scrolled through the specials. And alas, there was one that caught my eye:

GreenWorks MO40L410 G-MAX 40V 20-Inch Cordless 3-in-1 Lawn Mower with Smart Cut Technology, (1) 4Ah Battery and Charger included.


I already use an electric weed whacker, and I’ve often wondered about an electric lawnmower. So I did some basic research on the product, it sounded legitimate, and I added it to my cart (well actually my wife actually handled the transaction end of things…).

I could have gotten by with our current lawnmower for a couple more years, but it is literally falling apart (there’s no discharge cover, the top of the mower comes off if I hit a bump, and I’ve got some duct tape holding another piece down. But despite these problems, it still cut my grass.

So a new lawnmower was sort of in between a want and a need, and Amazon’s mighty marketing machine pushed me over the edge.

So congrats to the marketing geniuses at Amazon for having created a new shopping holiday. If it can get a non-shopper like me to take out my wallet, I can’t imagine what a real shopper does on a day like this.

I’ll offer a follow-up post to let everyone know how the lawnmower actually works, and if anyone wants to come and try it, you’re more than welcome to take a few passes around my lawn with it.

And by the way, if you’re thinking of getting one of these, it looks like it’s sold out, so I guess I wasn’t the only clean energy guy shopping on Prime Day.

Who knows, maybe next year they’ll have Teslas going for 35% off list price…

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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