It’s What You Do in the Dark That Puts You In the Light

Michael Phelps became the first male swimmer to qualify for five Olympics with a victory in the 200-meter butterfly at the U.S. swimming trials Wednesday night.

“With everything that’s happened and being able to come back, that was probably harder than any swim I’ve had in my life,” Phelps said, referring to a second drunken-driving arrest, an impending marriage, and the birth of his first child seven weeks ago.

Under Armour must be happy with Phelps performance, since Phelps is one of the featured athletes in its “Rule Yourself” campaign. Here is the ad, which first aired back n March:

And in another win for Under Armour/Michael Phelps/Droga5, the commercial was a Grand Prix winner at the Cannes Lion festival in the Film Craft category.

It’s great to see the success Phelps is having both in and out of the pool. It can’t be easy being in the public eye, but he seems to have dealt with many of the personal issues he had in the past, and has emerged stronger for it.

I wish him, and the rest of the U.S. Olympians, the best.

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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