More Proof That Men Are From Mars

weddinghashtags

There was an article in today’s Wall Street Journal that talked about one of the latest fads surrounding weddings – creating a hashtag so that others can follow along with your wedding via social media tools such as Instagram.

Here are a couple of examples:

  • Nell Diamond wed Teddy Wasserman in a lavish ceremony in the Côte d’Azur of France in the fall of 2014. Using the hashtag #nellandteddy, the couple and their attractive friends chronicled the three-day affair, including a cliff-side diving board into the sea, the bride’s ceremony gown with its 12-foot train, and the dramatic fireworks show that capped off the evening. “All I wanted to do was see my friends having fun at my wedding,” says Ms. Diamond, adding that there were many “photographable activities.” During her five-hour hair and makeup session on the day of the wedding, she checked Instagram and was thrilled to see a group playing tennis, she says.
  • Kathleen Moor started using her wedding hashtag—#LoveYouMoor, a play on her and her husband Philip’s married last name—several months before her wedding, in the hopes that it would catch on. The 27-year-old photographed the preparations and festivities leading up to the big day, including registering at Bloomingdale’s and a slumber party with her bridesmaids. Ms. Moor put #LoveYouMoor on the hotel welcome bags and placed a sign with the hashtag in a gold frame near the bar at the reception. The hashtag was also emblazoned on the matchboxes and the printouts from the photo booth. When someone told her, “Your wedding has taken over my social media feed,” she was thrilled. “That was mission accomplished,” she says.

And it’s not just the wedding guests and other friends of the couple that follow along, apparently this is a regular habit of some people; the Journal calls them “digital wedding crashers”. Here’s a couple of examples of this behavior:

  • Morgan Pitts adored Kahlana Barfield’s wedding to Dwayne Brown. She loved the venue (Brooklyn Botanic Garden), the groom’s tuxedo ( Tom Ford) and was charmed by the place cards (personalized bottles of Coca-Cola). The 25-year-old Ms. Pitts did not attend the festivities. She followed along via social media, thanks to the couple’s wedding hashtag: #BrooklynBrowns.
  • “I don’t even know these people, I just think it’s fun,” says Emma Silvers. Ms. Silvers looks for people she might somehow be connected to, like a friend of a friend. “All I need on this beautiful Sunday is a bagel and a wedding hashtag of a very far acquaintance’s friend from college to stalk,” she tweeted. But her favorites are those who are “obscurely famous,” like New York socialites.

I like the idea of having a bagel on a Sunday morning, but I could think of a zillion other things to do while eating it besides looking at a stranger’s wedding photos.

There are even software tools that will help generate a hashtag for you. You simply plug in the name of the bride and the groom, along with other details like the location and date, and you get a dozen or more possible hashtags. Having a hashtag that is too long is frowned upon, while those that are clever get rewarded with more views and likes.

After reading the story, I realized there was no mention of guys getting caught up in this hashtag nonsense.

I then scrolled to the comments at the end of the article, and apparently a lot of guys had the same thought – that this fad is ridiculous. There was also a sentiment for weddings to return to a more simple affair.

I think I can best express my thoughts with the following hashtag:

#hashtaggingyourweddingisobnoxiouspleasestop

I know it violates the etiquette of being too long, but it expresses my sentiments perfectly.

And if I were getting married today, I would use a hashtag such as the following:

#learnallyouneedtoknowaboutaccountingforpensions

Who would ever click on such a hashtag? My point exactly. It would be a great way to keep out the digital wedding crashers.

And if somebody really did want to learn about accounting for pensions, then looking at wedding photos might be the perfect distraction that such a person needs.

I would also create a hashtag like

#weddingofthecentury

to capture the attention of the digital wedding crashers. Clicking on this hashtag would lead to a lecture on pension accounting, the perfect companion to a bagel on a Sunday morning.

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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