Not Even Seth Godin Is Immune to Internet Trolls

I recently came across an ad in Facebook for a course from Udemy on Leadership, featuring Seth Godin.


Seth has been one of my favorite authors and marketing gurus for several years, and he seems to be a man of integrity, intelligence, kindness, creativity, and foresight.

He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

His daily blog is one of the most popular in the world, and I have found it to be motivational, educational, and thought-provoking (it also served as a model for my daily blogging).

He has over 500,000 followers in Twitter, and over 300,000 on Facebook, despite not having a very active presence on either platform (he basically uses each site to simply post his daily blog).

While I have come across the occasional negative review of one of his books, I have never really read anything negative about Seth himself. He seems to be the type of person who would be immune from Internet trolls.

Well I was wrong.

I started reading the comments related to the ad for his course on Udemy, and I found comments like this:

If Seth was truly genuine he would make such a course free and accessible to all regardless of their social economic disposition.

Knowledge should be freely given to all. Does Seth need the money? yea f**k him. He should study Socrates. Instead of positioning himself as a sophist. I’ll say it again. F**k him.

No one is going to follow this dip sh*t trying so hard with those f’n glasses.

What has he lead? I could never get thru his books.

Is this another Trump U?

bollocks.. all bollocks

FFS! More rubbish! (By the way, FFS stands mean “for f**k’s sake”; had to look it up though to find out…)

I was surprised to see such comments associated with someone of Seth’s reputation, but I guess it just shows that no one is immune to such nonsense.

I’m not sure if Seth reads such comments, and while I’m sure he would prefer more constructive feedback, I’m also certain that he would not/does not let such comments stop him from doing what he does.

I think there’s a good lesson here for all of us.

I’m not saying that we should want or expect everyone to agree with everything we have to say, in fact, that may be a sign that we aren’t doing anything of much value. However, we need to be able to ignore the trolls and continue to focus on the work that we are doing.

At the same time though, as Seth himself has noted, “…if you want to improve, you should actively seek feedback” and “genuine, useful, insightful feedback is a priceless gift.”

So a word to the trolls – you’re wasting your time leaving such comments regarding Seth. But if you’re looking for someone else to pick on, someone who may even engage with you in your immaturity, why don’t you try Donald Trump?

*and by the way, Seth’s course is only $20

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

2 thoughts on “Not Even Seth Godin Is Immune to Internet Trolls”

  1. I’ve decided the people who attract trolls are the ones who attract attention in general. Me, nah, I’m pretty much invisible
    Seth is absolutely one of my go-to blogs, and the blog most likely to be shared



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