“Slowly” Catching-up with Pop Culture Once Again

“By now you’ve heard it.”

That was how the story began, and of course it wasn’t true.

As I noted in an earlier blog post, sometimes I’m a little behind the times in terms of what’s “hip” on the music scene. In that post I shared how I had never heard of the hit song FourFiveSeconds by Rihanna, Kanye West, and Paul McCartney, despite the fact that the video had 350 million views.

Well this is even worse. Until today, I’ve never heard of the song that has been described as “the smash of 2017”,  a song that has topped the charts in nearly 50 countries. It is the most viewed and liked video on YouTube of all time, the fastest to rack up 2 billion views and the first to reach 3 billion — and in barely six months.

The video has been viewed over 3.5 billion times, and has 20 million likes (it also has 2 million dislikes, but that pales in comparison to Justin Bieber’s song, “Baby”, which has over 8 million dislikes.)

So what is this song, and who are the artists behind it?

Well, it’s none of the usual suspects – Katy Perry, Taylor Swift, or Wiz Khalifa.

The song is Despacito, a Spanish language song that features the talents of Luis Fonsi, co-writer Erika Ender, and Spanish rapper Daddy Yankee.

You can read all you would ever want to know about the song by reading this piece at Vulture titled, not surprisingly, “Everything You Ever Wanted to Know About ‘Despacito’

The 3,000 word article is written by Wayne Marshall, an ethnomusicologist who teaches music history at Berklee College of Music. I’m not sure what an ethnomusicologist is, but after reading the article, I’m guessing it means someone who is really into music. The ability to write 3,000 words about one song is quite impressive.

Anyway, if you are the one other person in the U.S. has never heard of Despacito, here’s the video. By the way, despacito means slowly. Enjoy.

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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