This Post Will Make You…

Buzzsumo, which provides insights into the most popular content online and the influencers sharing it, recently did a survey of 100 million headlines published between March 1, 2017 and May 10, 2017, to find what three word phrases or trigrams gained the most Facebook engagements (likes, shares, comments).

And so what was the most popular phrase?

“Will make you” gained more than twice the number of Facebook engagements as the second most popular headline trigram, “this is why”.

So I thought I’d give it a try, and just use the phrase as my entire headline to see what happens. I leave it up to the reader to use their imagination to complete the phrase, but I can offer some suggestions.

This post will make you:

  • smarter
  • better looking
  • richer
  • happier
  • healthier
  • never want to log onto the Internet again
  • angry for falling for click bait
  • dumber for having read it


Published by

Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

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