Truth in Advertising?

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I just picked up a new Twitter follower (number 354!) today.  I took a look at his Twitter page and the person seems to be affiliated with a  web site known as 100Kfollowers.

100Kfollowers promises its customers Twitter followers, Facebook likes, YouTube views, and Instagram followers.

A couple of issues I had with the site and with my newest follower.

First, 100Kfollowers has less than 9,000 followers. Secondly, my new followerk is currently offering “10,000 followers within 24-48 hrs for $39 USD”. My new follower currently has 238 followers.

I do admire their panache, but seriously…

This reminded me of a similar product from a few years ago. This one  was for a book titled, “How to Get Your Point Across in 30 Seconds or Less”. Sounds like that would be a useful skill, particularly given the popularity of elevator pitches.

The problem is that the audio  version of the book is 44 minutes long, and that appears to be the abridged version…

An SEO company promotes itself as a company that can help your web site reach the top of Google search results, a search engine optimization company.

To see how effective it might be, I typed “SEO” into Google, and this company didn’t even make it into the top 400 results.

I don’t know how such claims about potential outcomes can be made, particularly when the firms or individuals promoting such claims aren’t getting such results.

But I guess people and firms that stretch the truth have been around since the 1800s; they’ve just gone high-tech now.

So if a business model can stick around that long, I guess it must work.

So I figure I’ll give it a try. I am so confident in the power of this blog, that I would like to make this no-risk offer to my readers:

If reading this blog does not make you smarter, better looking, healthier, and wealthier, then I will promptly refund you 100% of your payment. Send your request to thechecksinthemail@jborden.com

One final example I came across today: an article on WikiHow titled “How to Teach Yourself to Read.” How would the target audience be able to use such a site?

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Jim Borden

Accounting Prof. at Villanova; happily married for 30+ years; father of 3 outstanding young men; vegan; interests: fitness, creativity, education, blogging, social media.

3 thoughts on “Truth in Advertising?”

  1. Oh, my.

    Maybe not in the form of an organization or a company, but this stuff has been around much longer than the 1800s. At least as far back as the “magicians” in the days of Moses in Egypt.

    Now, about that oceanfront property in Arizona I was going to talk to you about…




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